Adventure Aquarium Names Jennifer Porter New Vice President, Executive Director

May 24, 2023

CAMDEN, N.J. (May 24, 2023) – Adventure Aquarium announced that Jennifer Porter, formerly Director of Sales and Marketing, has been promoted to VP, Executive Director for the organization.

Since joining the Adventure Aquarium team in 2019, Porter has been a critical factor in the organization’s success, especially coming out of the shutdowns resulting from the COVID-19 pandemic. In her new role, Porter will oversee all aspects of Adventure Aquarium's day-to-day business operations and drive long-term strategic planning for the facility.

"I am honored and excited to take over as Executive Director for Adventure Aquarium," said Jennifer Porter. "The Aquarium has a reputation for its commitment to education, conservation, and the well-being of marine life. I look forward to working with all team members to build upon the Aquarium's success and create new opportunities to connect people with the wonders of the underwater world."

Porter steps into this new role with a B.S. in Marketing from Providence College and more than 28 years of marketing experience. Her 20-plus-year career began in advertising, later serving as Director, Marketing & Media for Sony Corporation of America and VP, Integrated Marketing at Comedy Central. Before joining the Adventure Aquarium team, Porter served as Executive Director of the Paso Robles Wine Country Alliance, California’s third-largest wine region.

"We are delighted to see Jennifer grow within the Herschend family and take on this new role as Executive Director of Adventure Aquarium," said Herschend Chief Operating Officer Carl Lum. "Jennifer's leadership and expertise will guide Adventure Aquarium into an exciting future for both visitors and team members alike."

Prior to Porter taking over as Adventure Aquarium’s Executive Director, the role was held by Molly Deese, who was recently promoted to SVP of the Attractions Management Division for the Aquarium’s parent company, Herschend.

Adventure Aquarium, located in Camden, N.J., on the Delaware Waterfront, is one of the top attractions in the Greater Philadelphia Area, renowned for its extensive collection of aquatic species and immersive exhibits. The Aquarium offers visitors the opportunity to explore and learn about the wonders of the ocean through once-in-a-lifetime experiences and engaging educational programs. The Aquarium offers experiences, such as the chance to see the largest collection of sharks in the Northeast and the only hippos in the world exhibited at an aquarium.


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Adventure Aquarium is home to more than 15,000 aquatic animals exhibited throughout two million gallons of water and offers unforgettable, once-in-a-lifetime experiences like up-close animal encounters, the largest collection of sharks in the Northeast, and the longest shark bridge in the world. Some of the Aquarium’s most unique residents include Anchor, the great hammerhead shark, a colony of endangered African penguins, and our Nile beauties Button and Genny – the only hippos in the world to be exhibited at an aquarium. As an accredited member of the Association of Zoos and Aquariums (AZA) for more than 30 years, Adventure Aquarium is held to the highest standards in animal care and exhibition. For more information or to plan your visit, go to


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