Creating Memories Worth Repeating

Our Mission

At HFE it is our goal to bring families closer together and to create memories worth repeating. Our Core Values, greatly exceeding guest expectations, serving others, creating emotional connections, and constantly improving, give us purpose and guidance.

You can expect to work on projects that have never been done before, ideas that are unproven, and concepts that make people smile. You can expect to have fun and be treated with respect the minute you start...and through to the end. You can expect to work in an environment that is highly innovative and low in politics – truthful and filled with smart people!

And most of all, you can expect to work hard and make a difference in our world by helping to bring families closer together.


Our Commitment

Adventure Aquarium is an accredited member of the Association of Zoos and Aquariums (AZA), and is held to the absolute highest standards in animal care and exhibition.  As a part of Herschend Family Entertainment, we are dedicated to creating an environment where we can carry out our vision to bring friends and families closer together.


Our Vision and Mission

To bring families closer together and create memories worth repeating.


Our Core Values

We Greatly Exceed Guests’ Expectations

    • With distinctive themed entertaining experiences for every member of the family
    • With genuinely friendly caring people who take pride in what they do

We Serve Others

    • By working as a team and empowering each other
    • By being patient, kind, humble, respectful, selfless, forgiving, honest and committed

We Create Emotional Connections

    • By treating guests like a member of our family
    • By providing shared-experiences that bring families closer together

We Constantly Improve

    • By adapting to our guests’ changing expectations
    • By managing safety, security, risks and resources
    • By investing in people and products to produce growth and provide a reasonable return on our investment

To do all things in a Manner Consistent with Christian Values and Ethics

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